Uncommon create exceptional spaces for work. The new brand strategy required a brand identity to support future growth plans and reflecting the new brand behaviours of creatively expressive, thoughtfully engaging and purposefully encouraging.
The new identity will attract and engage people to work with, and from Uncommon in a collective effort for good – all centred around the new strapline ‘work together on purpose’.
The colour palette uses unexpected colour combinations, in a thoughtful, yet expressive way. The positive colours reflect Uncommon’s energy and passion.
The lead serif typeface is characterful and distinctive like the workspaces. People and workspace imagery is crafted, considered and welcoming.
Uncommon is more than somewhere with furniture and plants. It’s a place with intrigue, intangible benefits and qualities.
A new workspace is opening in Holborn soon so animations were used to build stories bringing this workspace to life, layering type and images, unpacking the ‘energy’ and drawing in the intangible, collaborative and intriguing qualities of Uncommon.