We partnered with Trussell Trust (now known simply as Trussell) to reshape perceptions, highlighting their role beyond emergency food and towards driving local and national systemic change.
Trussell engaged us to refresh their brand identity, centreing on the theme of “Together," to reflect collaboration with communities and governments toward a UK without food banks.
The new brand builds on values of compassion, dignity, community, and justice. Embracing “Together,” we crafted a personality with positive, action-focused language: “galvanising, enabling, inspiring” – motivating action and fostering meaningful community change.
The logo highlights Trussell’s connection with food banks and communities.
A custom typeface was created that balances warmth, confidence, and uniqueness.
A custom typeface was created that balances warmth, confidence, and uniqueness.
The name was shortened to Trussell, making it more accessible and avoiding potential confusion caused by “Trust” among those served.
The identity is welcoming and accessible, designed to help Trussell communicate solutions for a future without food banks.
After extensive consultation, the name was shortened to Trussell, making it more accessible and avoiding confusion caused by “Trust” among those served.
The identity is welcoming and accessible, designed to help Trussell communicate solutions for a future without food banks.