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The Office Group

The Office Group

Designing for a design-led organisation

TOG creates beautifully designed buildings with flexible spaces to allow people and businesses to thrive. Now with over 50 Work Spaces across the TOG platform, TOG’s brand needed a more distinctive and modern aesthetic to align with its more progressive positioning.

The brand refresh was a true collaboration with TOG’s in-house creative and brand team, bringing to life every brand touchpoint in a considered and confident way.

The creative approach captured TOG's new proposition and visually integrated the individual Work Space identities.

 

The creative approach captured TOG's new proposition and visually integrated the individual Work Space identities.

 

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The Work Space icons and colour palettes are drawn from the building's architecture and interior tones –underpinned by a core brand palette of stone, white and black, contrasted with a yellow fluorescent highlight.

The yellow fluorescent highlight features predominantly as the ‘TOG dot’ which creates signature moments across selected touchpoints, and connects the experience of the TOG brand whichever Work Space members are in. 

The yellow fluorescent highlight features predominantly as the ‘TOG dot’ which creates signature moments across selected touchpoints, and connects the experience of the TOG brand whichever Work Space members are in. 

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