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Les Roches

Les Roches

How do you create desire by abandoning convention?

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Les Roches is  an international hospitality school renowned for transformational teaching and the diversity of its students.

Les Roches is an international hospitality school renowned for transformational teaching and the diversity of its students.

By breaking with convention, we created a brand that delivers the unexpected – reflecting the ambition of the school and the challenging attitudes of students fuelled by curiosity and an appetite for discovery.

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A campaign for individuals 

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The Les Roches brand campaign was designed to appeal to a new generation, a generation who are not prepared to be defined.

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By taking inspiration from fashion brands we created a campaign which shows the richness of the environments and experiences which make each student who they are, and built the tools to enable the Les Roches team to develop ever changing content across all digital channels.  

Collaborative credits
Photography: Daniel Annett
Video: Steven Fisher
Illustration: Kasiq