Founded in Singapore and now expanding worldwide, CÉ LA VI had grown into a network of distinctive venues, but its brand had become fragmented. Building from the new brand strategy, ‘Elevated, Everywhere’, we were asked to bring unity, and a new creative direction for this hospitality brand as they enter a new phase of global growth.

Through motion, we brought the energy, sense of occasion, sophistication and atmosphere of the venue to life – capturing the rhythm and confidence that define the CÉ LA VI experience.

Red is symbolic in Asian culture, representing joy and celebration. It captures CÉ LA VI’s vibrant spirit and elevated experiences across all locations. A complementary neutral palette provides balance and flexibility –a clean foundation for digital design, uniforms and signage, allowing red to stand out with clarity.

In collaboration with Archive Foundry, we developed an ownable, bespoke typeface inspired by Southeast Asian culture, not through literal references, but with subtle cues to craftsmanship and the theatre of the kitchen.

The brand strategy and messaging were developed by Alt Studio, establishing a bold and expressive foundation for the identity. The language is built around short, dynamic statements. They are bold, energetic and creative – capturing the brand’s fearless spirit and making every word count.

We collaborated with renowned illustrator Pomme Chan to create a bespoke pattern that extends the brand’s storytelling across touchpoints. Her vibrant style infused the visual identity with warmth, creativity and authenticity. Energetic and full of life, the pattern offers a modern Asian take on traditional batik, reflecting CÉ LA VI’s Singaporean roots.

Delivered through a comprehensive brand book and suite of templates, the new identity supports CÉ LA VI’s commitment to pushing boundaries and redefining excellence.

OPX Studio
Design District
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London, SE10 0AX

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