Amlin was a global specialty insurer, operating in complex, high-value markets across property, casualty and reinsurance. A business built on precision, trust and visibility in moments that matter. Amlin had an active presence in sponsorship – from Formula E to rugby and equestrian sport. The brand had to designed to perform in those contexts. – at speed, at distance and in motion.

We focused on a single principle: clarity under pressure. The identity was refined into a custom wordmark, built for performance rather than decoration. Every decision – weight, spacing, proportion – was tuned for visibility at scale and in motion. It needed to read instantly. Whether seen for a split second at 150mph or from the far side of a stadium.

This was more than a refresh, it was a shift in how the brand showed up. Because when being seen matters, clarity is everything.

OPX Studio
A3, Studio 103
Design District
6 Soames Walk
London SE10 0AX