University of Leeds

Courageous, curious and compassionate.

We created a brave new visual and verbal identity for University of Leeds, supporting their ambition to be a globally renowned, socially active, values-led institution.

Our new verbal and visual identity will be reflected across all communications.

A custom typeface, designed to meet high accessibility standards, draws inspiration from the brutalist architecture and embodies the essence of the campus.

Imagery brings the identity to life, capturing life at the University. It serves as a visual narrative, showcasing the inclusive learning environment and thriving community.

Leeds University – Welcome Illustration – EXPORT

The identity is dynamic, forward facing and digital first. Built to be inclusive and accessible. Designed to create a powerful connections.

“I know at times we have been quite a demanding client, but the attention to detail and thought you all provide isn’t going unnoticed. I just wanted to say how delighted I am with how the project is going, but more importantly how impressed University Council are with OPX and the project. A huge well done and thank you to and the team. We are so very thankful that we selected you!

Fridey Cordingley
Deputy Director of Communications